Youtube
Works Awards

The awards for the most innovative advertising of the world's #1 content platform have a name: YouTube Works Awards.

For six months, a dozen creative minds devised an hour-long show in cinema format. Every shot is studied in detail and more than 200 professionals put everything on the line. Undoubtedly the most incredible and complex production in the agency's 22-year history.

Audi
Summit for Progress

The second edition of the Audi Summit for Progress took place at the Palacio de Cibeles in Madrid and brought together visionaries from different areas who are transforming the future of humanity.

A historic day that could be followed both in situ and via streaming, where industry leaders presented ideas that are transforming the world towards a more sustainable future. Prestigious speakers included business leader Paul Polman, engineers and architects of the stature of Ties van der Hoeven, Kongjian Yu and Kunlé Adeyemi; the renowned photographer Sebastiao Salgado; and Spanish innovators such as Paula Ulargui, Manuel Jiménez and Rodrigo García, all of whom spoke of facts, not fantasies.

VINCCI
SUITE

Vincci Hoteles was the brand with the highest visibility and media coverage at Fitur 2024, the most important tourism fair in the world. More than 9,000 exhibitors were present and only one managed to be featured on all the TV news: Vincci Hoteles.

A groundbreaking idea that allowed a select number of lucky people to embark on a unique and once-in-a-lifetime experience without leaving FITUR and set a record in terms of reach in the history of Vincci Hoteles campaigns and generated some simply mind-blowing sales records.

La Gran
Golfada

The first festival in history where your ticket is your car. A “trip” to a place to celebrate all that is eternal and share thousands of stories that everyone will remember forever.
More than 700 Golfs of all generations and 2,500 people gathered at a hidden airfield to celebrate the first 50 years of this icon.

Circularity
Day

Spain is home to some of the brightest minds who are leading the world of circularity at the global level and we wanted to bring them all together. The goal: to inspire business leaders in our country through stories that have been filmed for posterity. All this in a virtual environment that put you in the middle of a forest at an event where we generated 0 waste.

MACARONESIAN
GIN

“In Search of the Hidden Essence” was the common thread of this journey to present the world's first gin distilled with volcanic water, which brought together the most important distributors throughout Spain.

The challenge of surprising people who are used to traveling around the world prompted us to turn this experience into a real-world adventure film which, for 48 hours, gave participants the chance to take part in activities on land, at sea and in the air at 9 different locations with the interaction of more than 20 actors, including three groups performing activities at the same time.

A huge logistical feat that resulted in the attendees describing it as the best incentive trip carried out by Grupo Varma in its 70-year history.

Dewar’s
Experimenta

The first whisky shop in the world conceived as a play. Beginning with the shop window, where we acted out cliffhangers that captured the attention of people passing by, to the inside of the shop, where visitors of legal age could delve into the exciting history of one of the most award-winning whiskies in the world.

And all in record time, transforming a Madrid prime location into the Dewar's universe in less than 60 days.

Seagram´s
NY Hotel

Number 1 in TripAdvisor, Seagram’s NY Hotel is the perfect example of how to transfer an advertising campaign to the real world. In this case: That’s the NY Life. So far we’ve opened six hotels throughout Spain, where you can enjoy authentic experiences imported straight from New York. The Big Apple’s best cocktail bars and restaurants; jazz from the legendary Blue Note club; New York cinema sessions; and appointments with barbers to the stars—among many other experiences.

This campaign has generated over 1,000 media reports, boosted brand awareness by more than 10 points, and allowed over 120,000 consumers to experience the New York lifestyle firsthand.

“El Gowcadillow”
of Cepsa gow

With Cepsa gow everything is more wow. With this in mind, we created our second earned media campaign. A bocadillo designed by Michelin star chef Martín Berasategui to be eaten in no less than 20 minutes. Precisely the same amount of time that the DGT recommends we should rest when we make our safety stop.

Patrón El
Cielo Tequila

The best super premium tequila in the world Presented in Ibiza to the media, influencers and top key accounts worldwide.

Audi Q8.
The Eighth
Dimension

In 2018, Audi asked us to create an event to launch their newest model: the Q8. We created a movie—along with several events, of course—that allowed the brand to make more noise for a much longer period of time.

The Eighth Dimension was directed by Kike Maíllo and featured Najwa Nimri, Alberto Ammann, Javier Pereira and, of course, the Audi Q8.

We filmed it, presented it at the San Sebastián International Film Festival, celebrated the grand premiere at Callao in Madrid, and then made it available to the public online and on Movistar Plus.

Just one more way of using storytelling to reach as many people as possible.

Uber
Karaoke

Christmas is the busiest time of year for ride requests, and Uber wanted a way of connecting with their customers that would generate PR coverage and make a splash on social media. The solution? Let Uber customers sing the most-played Christmas song in the history of Spotify-"All I Want for Christmas Is You"-to get a chance to meet Mariah Carey in person.

The results speak for themselves: more that 25 press appearances, including the most influential lifestyle magazines, and highly positive brand association on social media, with a reach of over 2 million and more than 500 mentions encouraging the brand to do more things like this. A resounding success.

AUDI
LAUNCH Q2

When we came up with the launch for the Audi Q2 in Spain, we knew it had to be something untaggable. An experience that left its mark on everyone. World creator of The Sartorialist and street-style icon, Scott Schuman, joined forces with Lío Ibiza, the best cabaret club on the planet, to create something ineffable. Was it a dinner? A show? A presentation? An epic party? None of the 400 guests knew how to condense their feelings into one #word, apart from the overwhelming sense of... success.

These two practically simultaneous events in Madrid and Barcelona left guests wanting more. Even the President of Volkswagen Audi called them two of the best events the company has ever hosted.

LONDONIZE
BY BEEFEATER

The experience-based campaign, Londonize by Beefeater, broke brand awareness records across the spirits sector. We were the first global agency to export the Camden, Spitalfields and Portobello markets abroad and line the streets of Spain with emblematic black cabs. We recreated the Ascot racecourse, celebrated the 40th anniversary of punk with the founder of the Sex Pistols, and commemorated the 25th edition of London Fashion Week right here in Madrid. Spain was Londonized.

NH
Roomolition

We made the most of the chain’s large-scale renovation project to launch a revolutionary anti-stress therapy that became renowned worldwide: roomolition.
The original idea was to allow a group of customers to smash up an old hotel’s installations. The goal? Let everyone know about the hotel chain’s international renovation plan for new and even more comfortable rooms. Over 70 international media outlets like CNN and the BBC covered the event, making ‘roomolition’ a smashing success and a benchmark for corporate communication.

0,0 Citizen Tour

San Miguel 00 sponsored the 2014 FIBA Basketball World Cup
and commissioned us the development of a Newsmaking campaign
to achieve two goals: capitalize their sponsorship of
the World Cup and show their commitment with basketball lovers.

What did we do? We toured Spain bouncing
a basketball, stopping just to sleep. The Gasol brothers,
the national team coach, the mayors of the main Spanish
cities and 1,000 volunteers chosen through social networks
took turns during the 40-day campaign in which we travelled
across 60 Spanish cities and 5,200 kilometres. Newscasts
of ALL the national networks covered the event.

Corona Save
The Beach Hotel

When you think of Corona Extra, your mind is transported to sandy white beaches, the warm glow of the sun, and crystal-clear turquoise waters. To ensure this idyllic vision stays a reality for years to come, we led a CSR campaign to clean up European beaches and make millions of citizens aware of the urgent need to take care of our coastline. A few years ago we came up with the idea of building the world’s first hotel made entirely of rubbish. To bring it to life, we worked closely with global artist HA Schult. The hotel has travelled around the world and broke the record for most publicity results.

Restorán Mahou

Mahou Cinco Estrellas wanted to commemorate the centenary of the mythical eatery it opened in 1915. So we decided to ‘reopen’ it by bringing along 18 Michelin-starred chefs to cook in its iconic kitchen. The perfect combination of beer, history and haute cuisine. The restaurant was completely sold out for the entire month, with thousands of people joining the waiting list to try and snatch a coveted spot in history: dining at the only restaurant in the world with 26 Michelin stars. Our compliments to the chefs!

JAMESON
APARTMENT

We organised the first theatre production in history
staged not in theatres but in consumers’ homes. In 48 hours
we sold all the tickets on the internet and we received
rave reviews from the media.

Waterland
by Pullmantur

In 2017, Pullmantur is launching Waterland, Spain’s first electronic music festival on the high seas.
Waterland will mark the first collaboration among three of the country’s top electronic music clubs:
Fabrik, elRow and Café Mambo Ibiza. They’ll combine their equipment, entertainment and DJs
to fuel a festival like no other. The seven-day party offers a different experience
every night—all of it on board a ship bound for Ibiza!

Garnier
The water remedy

Garnier Original Remedies wanted to showcase their commitment to sustainability, and asked us to design a new way for them to launch their products, generate a buzz in the media, and strengthen their brand—all the while educating millions of consumers about the environment.

We created a solution to save on billions of water, with the video becoming Garnier’s most-watched video in Spain to date.

HBO
España

‘HBO Spain is here’. We chose this slogan to announce the arrival in Spain of the most prestigious fiction factory in the world. We transformed a famous Madrid club into a spectacular studio that recreated images from some of the channel’s most iconic series. The event featured an impressive cast of HBO stars, including Sex and the City’s Sarah Jessica Parker, Jeffrey Wright from Westworld, and Liam Cunningham from Game of Thrones.

Amena
Snowboard
Open Madrid

We rose to the challenge of creating a huge ramp in the capital of Spain, and organised the first international snowboarding contest ever to be held in Madrid city. We installed a 32-metre-high ramp and brought in 150 tonnes of snow to the delight of athletes and fans alike. The spectacular activity was complemented by a full programme of concerts and other surprises that made this the most popular event of the year.

The event was covered by Spain’s top newspapers and national TV channels.

COREGA
VIVE A TOPE

To celebrate Corega’s global campaign, we launched a promo to take 50 elderly partiers on a 24-hour rave in Ibiza with the slogan: ‘Live your best life.’ The winners were chosen from an online casting call. To reassure their families that their loved ones were well cared for, the whole experience was broadcast live on YouTube and two national TV shows joined us on the trip.

SIN Riders

A squad of Harley riders crossed Spain to raise awareness
on the consumption of alcohol-free beer when driving.

We chose six riders, six tough guys: the SIN Riders.
The goal was to ride across 5,500 Km throughout Spain
to share this message: On the road, alcohol-free
beer. They stopped on the main bars on the roads
and on the coast to invite drivers to a round of
alcohol-free beer, and inform them of the incompatibility
of alcohol consumption and driving. The campaign has
been backed by 16 institutions and road safety companies,
sectoral associations and associations of road victims.
The campaign obtained an accumulated
audience of 22,500,000 people.

Pullmantur
stars

Themed cruises are riding a wave of popularity. So we decided to ride that wave with a festival that brought together the best clubs in Ibiza to offer seven days of partying at sea on a boat bound for Ibiza.

Corona Island

We created the largest promotional marketing campaign that Corona has ever held in Europe with two clear objectives: to boost sales in 22 countries and to become the Pityusic Islands’ most memorable brand.

Some of our partners on this epic trip included the airport, the ferries between Ibiza and Formentera, the best beach clubs, and the iconic Lío, Pachá and Hotel Destino.

Absolut Greyhound

Swedish House Mafia lent their image and sound to Absolut Vodka’s latest launch, and we transported this futuristic vision to over 500 premium venues throughout Spain.

San Miguel
BRIGHT-EYED BREWERS

In 2020, Mahou San Miguel entrusted us with their most ambitious internal communications event: bright-eyed and bubbly brewers. The goal? To make employees even prouder to work at San Miguel, one of this Spanish giant’s most important beers. We created two fictional faces to represent each and every brewer that is an essential part of the San Miguel family.

Pelayo
An unconventional convention

‘We will never again use PowerPoint. What we want to do now is make the audience fall in love’. This was the brief we created alongside one of our most daring clients. And that’s just what we did. We threw out tons of slides to create a TV programme that offered audiences an intimate look at the company’s goals. Often the best ideas begin with a casual conversation. Carme Chaparro helped us bring the experience to life.

Link Experts

World Duty Free Group needed an original idea to present its new Intranet
to its over 8,300 employees around the globe. For this, we breathed life into fictional characters,
the Link Experts, a team of six puppets representing the values of the brand:
Miss Marilyn, Malty, MimiValentini, Choccy and Belinda Duty and Nelson Free.

We designed their personality, their features and each of their costumes from scratch.
We then created a story so they would be the ones explaining the operation of this new tool.
No one ever said that being connected wasn't fun.

Kilómetros de pizza

‘Dare to devour two metres’. That’s the slogan of this revolutionary pizza chain and the tip of the iceberg when it comes to our creative and strategic work with this ambitious pizzeria. Right from the very beginning, Kilómetros de Pizza entrusted us with crafting their brand, directing their communication strategy, producing their campaigns, managing their media purchases, and designing their restaurants nationwide.